Jury

Maria Milusheva is the Chief Creative Officer at the biggest communication group in Bulgaria - OM Group, and the powerhouse behind MUCH BETTER - the country’s first femvertising agency. With an advertising career spanning industries as diverse as finance, healthcare, FMCG, automotive, media, and civil society, Maria brings a rare ability to cut through noise, uncover truth, and craft stories that move hearts, minds, and markets. With over 100 accolades to her name, including 20 EFFIE Awards for marketing effectiveness, Maria is widely recognized for her ability to deliver both creative brilliance and real-world impact. But Maria’s influence extends far beyond the boardroom. As the first person to bring the globally acclaimed See It Be It program outside Cannes, she created a platform for dialogue, diversity, and empowerment — curating local events with 71 speakers from six continents. She’s shared her insights on stages such as Cannes Lions, TEDx, Golden Drum, Ad Black Sea, and Exponential University of Applied Sciences. She’s also been a trusted juror at a dozen national and international advertising festivals.