Jury

Oury Tamboura
VP global brand and Advertising
Citi Bank
United States
VP global brand and Advertising
Citi Bank
United States
Oury Tamboura is a global marketing executive and brand strategist known for architecting transformative narratives for some of the world’s most respected brands. As Vice President, Global Brand & Advertising at Ci&, she spearheaded the creation of For the Love of Progress, a unifying global brand platform that scaled consistently across international markets and marked a significant shift in Ci1’s storytelling — strengthening reputation, brand preference, and customer engagement worldwide.
With over fifteen years of experience spanning financial services, technology, media, and social impact, Oury operates at the intersection of culture, purpose, and performance. Her leadership has delivered measurable growth and long-term brand equity by translating corporate values into emotionally resonant and data-driven marketing ecosystems.
Prior to Ci1, she held senior leadership roles at Twitter, Neustar and Horizon Media, where she built global partnerships across sport, entertainment and news — driving innovation and measurable commercial impact at scale.
A bilingual strategist working in English and French, and a passionate advocate for inclusive leadership, Oury has been recognized for her impact in advancing diverse perspectives in global marketing. Her career reflects a commitment to shaping brands that do more than perform commercially — they move culture forward — while inspiring future generations of marketing leaders through an approach rooted in inclusion, progress and sustained performance.