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Sandra Amachree is a visionary marketing leader and award-winning strategist with over 16 years ofexperience spanning Africa and Europe. She has led transformational work across Marketing, EBusiness, Sales, and HR, driven by her passion for impactful results and brand transformation.She is currently Head of Marketing Communications at HEINEKEN Nigeria, spearheading thecompany’s digital marketing acceleration agenda to future-proof some of Nigeria’s most iconicbeverage brands and reshape how they connect with modern consumers.Previously based in the Netherlands as Global Senior Brand Manager for eazle, HEINEKEN’s flagshipeB2B digital brand, she led its first global campaign and set new standards for digital brand building.Her work in driving marketing effectiveness has earned recognition, including the prestigiousHEINEKEN Connected Teams Award for her role in launching a regional media hub for Africa, and sheimplemented the region’s first marketing mix modelling study. Earlier in her career, she led the peoplechange management process for the HEINEKEN-Diageo JV demerger and transition of HEINEKEN SouthAfrica into a full-fledged OpCo.Sandra mentors young professionals across Africa and draws inspiration from the limitless possibilitiesof African creativity. She holds an MBA from Lagos Business School and enjoys playing golf and tennis.