Jury

Originally a journalist, writer of short novels and political speeches in a country where open-minded thinking increasingly puts you on the wrong list.Zsófia is currently the Creative Director at dentsu Creative Budapest, where she explores the human side of turning geeky ideas into meaningful innovation. Her career includes key leadership roles such as Associate Creative Director at VML (formerly Y&R) consistently delivering work recognized on the international stage. Her awards include a Gold Golden Hummer, a Silver Clio, a Silver Golden Drum, two Gold London International Awards, a Webby shortlist, and a national victory in the Young Lions competition.She continues to delight (and occasionally annoy) colleagues by quoting obscure films in the middle of pitches.