Jury

Born in Brazil yet also Lebanese, no matter where she goes she’s always ""the foreigner"" in the room. Natasha started her career at Leo Burnett Beirut in 2005, 17 years later, she has returned to the Middle East as Executive Creative Director at Leo Burnett MEA. During those 17 years, she’s lived and worked in four different continents passing through the UN WFP in Italy, DM9DDB and Ogilvy in Brazil and The&Partnership in New York. The extensive list of clients she’s worked on range from local and regional brands and NGOs to global clients such as Always, Herbal Essences, Koleston, Pert Plus, DIAGEO, Oral B, Downy, Coca-Cola, Fanta, Schweppes, Galaxo, SC Johnson, Billboard Magazine, KLM, WSJ, The Whitney Museum and Hasbro Gaming. She’s received over 100 global and regional awards, such as Cannes Lions, One Show, D&AD, Epica, Golden Drum, Effies, LIA, Dubai Lynx and El Ojo. In 2016 she was recognized by Cannes Lion’s See it Be it program as one of the year’s 15 up and coming female creative leaders and in 2018 she was featured in Ad Age’s “40 under 40”. She’s been part of various international juries such as Cannes Lions, The One Show, D&AD, UNSDG, The New York Festival, The Cresta Awards, LIA, AICP and Next Creative Leaders. An advocate at heart the campaigns she’s proudest of, have tackled issues such as adult illiteracy, combating hunger, women’s rights and ageism. She’s a firm believer in pushing for “unsafe” ideas, and fully trusts her goosebumps to show her the way. Getting to do campaigns that truly, really impact people and their lives, and using communication for good is the reason she still believes in the industry.