Jury

]A Romanian Creative Director passionate about creativity in general. She sees creativity as a method. A method that helps make something out of nothing. This 'something' can be anything: a digital ad, a song, a sculpture, or an interactive website. The medium/channel is irrelevant. What really matters is giving people what they want, or better yet, what they need. And for her, it all starts with a great strategy based on real human behavior. Adina's relationship with advertising became official as soon as she returned from Cannes Lions where she represented Romania in the Young Lions competition in 2009. After this experience, she started her career in advertising, a field she has been in for over 12 years. Her work has been awarded at both Cannes Lions and Cannes Film Festival, LIA Awards, D&AD, Golden Drum, Eurobest, FIBRA Awards, Internetics, IAB Mixx Awards and other local award festivals. Throughout the years, her campaigns got the entire internet talking about Coca-Cola, her stories made people travel the world with Mastercard, her narratives put technology in people's hands with Samsung, her ideas gave Romanians the chance to make their voices heard with ROM Chocolate, her scenarios crafted unique gaming experiences for KFC and Kaufland, and so on and so forth.