Jury

Adriana's professional purpose is to create value in brand evolution through a holistic marketing approach. She holds a degree in International Business Administration and a master’s in project management, with over 15 years of experience in strategic planning, brand management, mass consumer marketing, and digital marketing. She has held roles such as Strategy Director, Brand Manager, and Digital Marketing Director, primarily in advertising agencies, consumer goods, education, and consulting firms. Currently, she serves as Head of Marketing & Innovation for LATAM at Goldfish, the leading agency in the Influencer Marketing industry. She is a strategic thinker and leader, skilled in teamwork, decision-making, and results-driven execution.