Born in São Paulo to Korean immigrant parents, Agatha Kim graduated in advertising at Cásper Líbero, has a postgraduate degree in Socio-Psychology at Fundação Escola de Sociologia e Política de São Paulo and was part of the Executive Leadership program at THNK Creative Leadership School in Amsterdam. She is currently the VP of Strategy at BETC HAVAS, where she leads the strategy, content and BI areas. In more than 16 years of career, she has worked with companies such as Avon and Diageo, in addition to large agencies. Judge of Effie Brasil, Latam and Global, AME Awards and El Ojo de Iberoamérica, she has also participated in awarded projects at Cannes Lions, Effie and The One Show, among others. Agatha believes that the only way to make good advertising is to reflect the face and reality of Brazilian population, positively impacting people's lives and being a mirror of society’s transformation. In addition to advertising, she mentors social projects and is one of the members of the Korean-Brazilian feminist collective Mitchossó.