Jury

Originally from Mallorca, with over 10 years of experience in the hospitality industry, Alba is Meliá Hotels International’s Global Brand Marketing Director. In her role, she develops brand strategies to position and elevate the group’s Luxury and Lifestyle brands on a global level, with a high focus on creativity and innovation. She strongly believes quality and strategic content are key to draw attention in this hyper digital world, together with a bet on collaboration cross industries. Alba is also responsible for Melia’s latest brand launch, ZEL, a joint venture with celebrity tennis player Rafa Nadal that aims to enhance the essence of the Mediterranean values and culture around the globe. In the past, she worked at multinational advertising agencies where she realized powerful creativity and disruption - aimed actions could favour equal treatment to women within the advertising industry.