Jury

A marketing manager at McDonald’s Romania with a strong advertising background, she brings a consumer-first mindset and a taste for brave ideas. Known for turning “impossible” challenges into company firsts, she blends strategic clarity with creativity rooted in real insight. Her experience spans retail, telecom, banking, pharma, and FMCG, where she has built campaigns that balance business impact with authentic storytelling. Passionate about product innovation and always hunting for the next bold idea, she balances brand-building with her other great love: collecting dogs and cats, one rescue at a time.