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A British citizen, Antoinette Beatson lived in Italy and studied graphic arts in Milan before starting her career in advertising in France. She was hired by Remi Babinet at the inception of BETC as an art director. She then left the advertising industry to become a screenwriter and a film director. For more than ten years she directed short films and documentaries. After this enriching experience, she came back to advertising. She made her return to BETC in 2007 as a copywriter working on international accounts. She was quickly promoted to the position of Creative Director and later Executive Creative Director. At BETC, Antoinette leads a team of international creative talents that handle global accounts such as Disneyland Paris, La Roche-Posay, Mondelez, Danone Waters, or ba&sh. She is also highly committed to the cause of gender equality and supervised multiple campaigns for the French government by the agency on this topic. Outside of her responsibilities within BETC, Antoinette Beatson sits on the European Creative Council of the Havas Creative network. She was also instrumental in the creation of the Women Creative Council that aims to identify more women creatives inside the Havas group and give them more career opportunities.