Anu Igoni
Anu Igoni
ECD and Partner
Bob the Robot / NoA
Finland
Anu Igoni is an award-winning creative leader and a partner in one of the leading agencies in Finland, Bob the Robot / NoA. She has +30 yers of experience in brand building and marketing communications. She began her career first in art direction and worked in all the major agencies in Finland before founding a company of her own with her partners in 2002 and since then has been an entrepreneur. Her expertise lies in creative strategy and creative direction. Her passion is working together with strategy team and finding the meaningful insights and competitive edge in client´s business and translating that into holistic creative concepts that makes the people outside advertising business excited and the client famous. During her long career she has been working with almost all the industries one can imagine from fashion and media to FMCG companies, car tires and banking.