Jury

After obtaining a Master's degree in Business Management at ICHEC (Brussels) in 2006, Aurélie started on the advertiser's side. First she worked for the LVMH group (Dior) as a Media Manager for four years and afterwards as a Brand Manager for a Belgian fashion brand. In 2014, her passion for consumer insights, cultural shifts and brand strategy made her move to the 'other side' and she started as Strategic Planner at TBWA\Brussels working for clients such as McDonald's and Alpro. In 2017, she started sharing her expertise on the radio as an Advertising Trends expert for the radio station La Première. In 2019, she wrote her first book “Pour une Sociologie des marques”. In 2020, she joined BBDO\Belgium as a Strategic Director working for Jupiler, Jacob Douwe Egberts and the National Lottery. Bringing brands closer to the real world and people's real needs is what she does best.