Jury

Begoña has a marketing degree and an MBA from Pontificia Universidad Católica Madre Maestra in the Dominican Republic. She has more than 24 years of experience in marketing, leadership of cross-functional teams and 3 years as general manager of business units. She has successfully led business strategies, brand creation and communication at a regional level in Latin America, and at a local level in Mexico and the Caribbean. Additionally, she has experience in crisis management and portfolio strategy development, with a strong ability to combine strategic thinking and execution. Strong leader and advocate of team building; she has proved a successful track record in accelerating and growing businesses sustainably. She is passionate about women's agenda around entrepreneurship and talent development. She began her career at PepsiCo as Global Brand Coordinator at Frito Lay Dominicana, then led the Promotions team for the Caribbean and later became Brand and Promotions Manager for Latin America, she was also Director for one of Gamesa's Business Units and Head of the Marketing team. Later on, she was Director of Marketing and Innovation at Sabritas and in her last role she was the Vice President and General Manager for Gamesa-Quaker Mexico and Cookies LATAM. In July 2021 she was invited to lead the Andean region of PepsiCo Foods, a position she currently holds from Bogotá, Colombia.