Jury

Bettina is a strategy and communication professional with over 15 years experience. She has a deep understanding and proven track record of developing future-forward, purpose-driven brands, products and experiences across different industries and regions. Among other agencies she worked at TBWA, RAPP and Scholz & Friends and gained valuable experience across a vast variety of brands such as Coca-Cola APAC, Nestlé, Montblanc, Spotify, PayPal and Telekom. Being interested in cars and mobility, she was also lucky to work for some of the best automotive brands in the industry, such as BMW, Volkswagen and Mercedes-Benz. After leaving Adland, she joined AMORELIE where she was responsible for the global Brand Marketing and helped to strengthen the brand purpose, positioning and relevance. Post-brand-side life, Bettina recently joined denkwerk, a digital consulting agency, as Executive Director Strategy. She is responsible for all things Strategy & Consulting - from Brand & Communications, to Digital & Business Strategies - and helps to accelerate the transformation of brands and businesses.