Jury

Carolina is a marketing executive with over a decade of experience in retail and fashion, currently serving as CMO at Falabella Colombia. With a passion for creative strategy and consumer engagement, Carolina has led impactful campaigns that drive brand positioning and connect with diverse audiences, including Gen Z. She combines her MBA knowledge with her hands-on experience to deliver innovative solutions. As a mother of two and a strong advocate for balance, she inspires teams to think big, collaborate, and deliver excellence.