Jury

Christina Keller leads the global 'Creative Intelligence Team' within Facebook Creative Shop. Together with a team of Strategy leads, Data Scientists and Program Managers she is responsible for driving scalable creative learnings across Creative Shop and Meta. Her team oversees and synthesizes all creative work across the global creative shop in priority areas such as brand, DR, commerce, creators or the Metaverse. And translates the global learnings into creative guidance for all Meta partners to drive business transformation. Before taking over the global Intelligence team, Christina led the ‚Creative Shop’ for Facebook and Instagram across the Central European Region for 5 years and was rooted in regional client work. Together with a team of art directors, copywriters and planners, she supported agencies and clients to come up with innovative and efficient mobile first ideas. Christina studied Marketing Communication at the University of Arts in Berlin. She started her career at McCann Erickson - hoping to become a fabulous copywriter. Over time she discovered that her real vocation lies in strategic planning. She is passionate about digging for data and human insights and about translating this into inspiring campaigns, that really matter to people. She worked as a strategic planner for Jung von Matt, TBWA, DDB over many years before changing on client side and initiating the employer branding campaign for Deutsche Bahn in 2012. She works for Facebook since August 2015 - and loves paper books, traveling, spending time with her Algerian godchild.