Clare McNally is an award-winning advertising Copywriter, Brand Strategist, Author and Educator who sees endless potential in brands and people. She is passionate about making good brands, inspiring young talent and empowering female creatives. She works as a Creative Director and writer and is a global keynote speaker. She is a guest-lecturer at many schools and universities around the world, and currently heads up courses in good brand creation and copywriting. She is also the co-founder of The Ministry for Creative Advertising Women (Ministeriet for Kreative Reklamekvinder), a platform for Danish female creatives tackling gender inequality. In 2020, she started an inspirational creative portfolio resource for young creatives called Mission Portfolio (insta @mission_portfolio). Clare has been awarded at the Cannes Lions Festival of Creativity, D&AD and The One Show and has been a jury member at Cannes Lions, Eurobest and ADC Lithuania.