Jury

Dana Kol Ben-Yehuda, is the founder and CEO of the advertising agency DIBOOR, which specializes in creating reality-changing content and digital campaigns. Koll is the only woman in Israel who owns an advertising agency, with over 20 years of experience in the fields of marketing, advertising and digital, and is one of the pioneers of digital marketing in Israel. She holds a bachelor's degree in business administration and communication from the College of Management Academic Studies (COLMAN), and a master's degree in philosophy and digital culture from Tel Aviv University. A year ago, she founded TOKS, an agency dedicated to advertising and marketing on Tiktok, that also specializes in content marketing through influencers. Prominent marketing campaigns: The ""Listen Up"" campaign to prevent violence against women, which was produced with artificial intelligence technology and won the marketing innovation award of the Israeli Marketing Association also won the Golden Drum respectful prize - best digital agency of the year for 2021;