Jury

Elina Kettunen is a senior creative, copywriter, and columnist. She lights up when creating stories that move both minds and the world. For Elina, great advertising is all about building that magic moment where everything clicks – whether it’s through a clever line, a powerful visual, or a simple insight that cuts through the noise. When working, Elina taps into her inner child – the one who’s never lost that sense of wonder. Her favorite question is why, a tool that often leads her to beautiful discoveries. No matter what brand is on her desk, Elina’s mission is crystal clear: evoke goosebumps, bring on the tears, or spark uncontrollable LOLs. Because for her, the best creative work isn’t just seen or heard. It’s felt.