Heleana Blackwell is a senior strategist with experience across a range of sectors from FMCG, automotive, personal finance and technology. She has spoken at D&AD and BloomFest, was a visionary at the RSA Digital Summit, co-ordinates ‘Open Your Mind’ events for Group Think. She is also a stand-up comedian. Her observational comedy focuses on the 'theatre of the mundane' covering topics such as wife-hunting, bad swimming, Nextdoor weirdos, and what to do when even your bank has flagged you as boring. Winner of Comedy Virgins in June 2021 and Rising Stars in September 2021. She brings these practices together in a newsletter called Irrational Animals - because human behaviour is funny sometimes.