Jury

Helena Henneveld has worked in the spirits and hospitality industry for over 17 years. With 7 years for working Diageo and four in the Northern Europe marketing team as a Brand Manager. Based in Amsterdam, she has a proven track record of successfully managing multi-channel marketing campaigns. Including working on brands such as Grand Marnier, Ketel One vodka, Johnnie Walker and Don Julio tequila. Graduating with a degree in Politics and International relations from the University of Aberdeen (Scotland) and obtained a masters degree in International Journalism at the University of Groningen. Her career began working and managing bars in Scotland and the Netherlands. Gaining knowledge on the spirit industry and understanding the various categories in spirits. She specializes in media, communication and creating effective trade plans. Helena is passionate about leveraging data analytics, market research and knowledge from the spirit and hospitality industry to help inform her strategies and believes in the importance of authentic storytelling in connecting with audiences. She actively participates in industry conferences and workshops, sharing insights on the latest marketing trends and best practices. Outside of work, Helena enjoys exploring nature in the Haarlem/Amsterdam area, practicing yoga and surfing and volunteering her time at a project that teaches children with ADHD, Down Syndrom and autism to surf, supporting in their development in life. She is committed to continuous learning and staying ahead of the curve in the ever-evolving marketing landscape.