Jury

Helga is a digital expert and effective senior leader with over 20 years of corporate and agency experience across a range of industry sectors, including FMCG, consumer healthcare, and Telco. Her clients have included GSK , Novartis, Nokia, Deutsche Telekom, Bacardi, and P&G in a regional or global capacity. A consistent top performer in both leading and delivering digital strategy, social presence, measurement frameworks, and digital operations excellence, she brings a strong business focus on digital solutions that improve financial results of businesses at a regional and global level. Helga brings with her, extensive international experience working and studying in the United States, the United Kingdom, Finland, Holland, and Hungary. In the last five years, her main focus has been to change and challenge the way agencies and clients work together in order to create agile/hybrid teams consisting of people from both sides to deliver towards mutually agreed KPIs and business results using startup methodology and mindset. She joined Publicis Groupe as Saatchi & Saatchi Hungary’s brand leader in November 2017 and was promoted to her current role as chief executive officer of Publicis Groupe Hungary in 2018. In 2021, she expanded her scope to include co-leadership of Le Pont, Publicis Groupe CEE’s Power of One Offering.