Jury

Helya Houshmand is the founder and CEO of Story Relations, an agency dedicated to brand building communication for brands striving to make an impact. Helya has broad experience in strategic consulting for both private and public clients and navigates between different sectors and industries, as well as international as well as local contexts, with curiosity and passion. Helya has worked with some of the most influential brands in the world, such as Nespresso, Johnson & Johnson, Intel, Lush and Heineken, and innovative Swedish startups and scaleups such as Knodd, El Taco Truck and Färsking. She also serves as an angel investor and advisor to startups within Swedish food tech. Her heart beats extra when working with brands that strive for progress and innovation. She recharges and finds inspiration by spending time in nature, streaming late night talk shows, listening to the Smartless podcast, and exploring new culinary adventures.