Jury

Inês is originally from Lisbon, where she studied Marketing in ISCTE Business School. She started her career in marketing 15 years ago, in Portugal, where she worked in Coca-Cola, Heineken and Campofrío. In 2012 she moved to Madrid to work for LEGO Iberia as Brand and PR manager, where she stayed for 5 years (including a period of 6 months in São Paulo, Brazil). After LEGO, she joined McDonald’s as Marketing Manager of Food, McCafé and Experience. After that, she was Head of Marketing for the Mediterranean countries in Subway, until she moved to Diageo, where she led the brand repositioning of J&B and then moved to her current role, as Head of Marketing of Johnnie Walker for Southern Europe. Besides her marketing career, Inês is a singer songwriter (currently active), has a published book in Portugal and did a TEDx Talk titled “Life lessons I got from marketing”.