Jury

Jin Yang is often seen as an extrovert, yet beneath this impression lies a true introvert, with a hint of social anxiety. Despite her reserved nature, she brings immense passion to advertising, engaging fully with her partners and clients to achieve great results. As Creative Partner at Leo Burnett Taiwan, Jin began her career as a copywriter and has dedicated over 25 years to her beloved creative profession. She has also contributed her talents to several renowned agencies, including Hua Wei & Grey, JWT, and Bates. A highly acclaimed creative talent, Jin rejoined Leo Burnett Taiwan in 2001 and has since become one of the most trusted partners for her clients. Throughout her career, she has worked with a range of brands, including Heineken, McDonald’s, China Airlines, HCG, Lay’s, and Chunghwa Telecom. Her recent creative campaigns for China Airlines and McDonald’s Taiwan have sparked significant social buzz and conversation, garnering numerous awards and recognition both locally and globally. According to Campaign Brief Asia’s reports in 2018 and 2020, Jin secured the second position in Taiwan’s most awarded creative rankings. Her work has gained international recognition, leading to frequent invitations to judge at prestigious international creative awards such as Cannes Lions, LIA, ADFEST, MAD Star, One Asia, Shots, Young Guns, the ADC, The Andys Greater China, and Effie Greater China, among others. In an industry that has evolved rapidly over the past two decades, Jin remains forward-looking, never longing for the “good old days. Rooted in traditional advertising, she believes that regardless of how technology and trends evolve, insight into human nature remains the cornerstone of truly impactful creativity.