Jury

Joan Colletta is Senior Director, Global Brand Marketing at McDonald’s, and Global Creative Effectiveness Program lead. In her role, she is focused on inspiring and enabling over two thousand marketers and agency partners around the globe to deliver world-class, modern marketing that builds both the iconic brand and the business. Joan is an integrated marketing communications leader with extensive experience driving brand growth on the corporate, creative agency and media sides of the marketing world. Prior to McDonald’s, Joan was Managing Partner, Communications Planning Lead for Mindshare North America, and held leadership positions at Miller Brewing Company, Cramer-Krasselt and Leo Burnett. Over the course of her career, she’s created meaningful, culturally relevant connections between people and an impressive roster of leading brands including Heinz, Miller High Life, Cheerios, Kellogg’s Special K, The Gap, Allstate and Hallmark. Of note, was her strategic leadership behind Corona’s “Find Your Beach” platform, which broke the brand out of its “beach” occasion typecast (without breaking the brand), contributed to double digit sales increases, and sustaining its position as America’s number one selling import. Joan has served as a finalist juror for the North American Effies and the Jay Chiat awards and is serving as a Jury President for the 2021 AdAge Creativity awards. In addition, she leads McDonald’s internal Feel-Good Marketing Awards which recognizes the best work from around the McDonald’s system. Her own work and leadership skills have been broadly recognized from the Clios to the Effie Awards to the N.A. WeQual Awards. Joan resides in Chicago and is a graduate of Northwestern University.