Jury

Based in Berlin, Johanna joined Edelman in 2019, as a Creative Director. She is specialized in creative concepts, 360° communication, digital marketing, storytelling, and content marketing while leading the creative team. ​​ Johanna's core competence is creative storytelling with a holistic approach. Her job is to find the Big Idea for a campaign and then think and conceptualize it across all channels for B2B-, B2C- and EB-communication. ​ She strongly beliefs in earned creative ideas that are talkable and based on a highly relevant insight.​ Prior to joining Edelman, Johanna worked as Managing Director Creation at Trio Group, Germany – responsible for the creative outcome in the creative, digital and PR-team. Johanna’s work has been honored by award-shows like International German PR-Award, PR Report Awards, ADC Annual Awards New York, BOB Awards, Comprix, Sabre Award etc. Johanna studied German Studies at the LMU University Munich. She later wrote a book on the stock market and co-authored several other books on the world of work and business. In her private life, Johanna is a lyricist and is also an active campaigner for human rights. Johanna is married to a musician and at the same time his muse and sharpest critic of his songs. ​​