Jury

As Executive Creative Director SS LATAM, Josefina Casellas is at the forefront of R/GA's creative work for the Spanish-speaking markets of Latin America. From her role, she works generating value and accompanying local and network clients, such as Nike, Google, Samsung US and Global, Verizon, Uber, Slack, Ally, Johnson & Johnson, Patagonia, Pepsico LATAM, Kimberly Clark, among others. With more than 19 years of experience in the industry, Josefina joined R/GA in 2018 as Creative Director, later taking over as Group Creative Director leading a team of multidisciplinary talent with Tech, Visual and Production profiles. Specialist in the leadership of integrated teams, throughout her career she has participated in different types of projects from different positions, which gives her a macro vision and holistic knowledge for approaching brands. Graphic Designer, she began her career at Ogilvy, working for clients such as Santander Río and Motorola. She also went through La Comunidad, to later join BBDO, where she spent 9 years and developed as Creative Director starting the digital department, of which she was in charge for 3 years, working for brands such as Nike, Pepsico (Argentina and LATAM, Aerolineas Argentina , among other.