Jury

Pare, Kanokkan Rinnachit: A Visionary Leader Shaping the Future of Creativity As the Managing Director of Yell Bangkok, Kanokkan Rinnachit is a dynamic force in the advertising industry. From being Yell’s very first employee to leading a thriving team of 150, her journey is a testament to resilience, vision, and fearless leadership. With an open-door mindset and a belief in "putting empathy into action," Kanokkan fosters a collaborative culture where creativity flourishes. She embraces challenges, viewing failures as stepping stones to success. Her leadership style is direct, sincere, and deeply rooted in empowering talent—proving that true success is achieved through shared growth and bold innovation. Yell is not only redefining advertising in Thailand but also expanding onto the global stage as the first Thai network agency, reaching markets in Singapore, China, and key cities across ASEAN. With her sharp strategic thinking, deep industry expertise, and passion for breaking boundaries, Kanokkan continues to drive the future of advertising with courage, creativity, and conviction.