Kelly Pon
Kelly Pon
CCO
BBH
China
"For breaking the walls and shattering the glass ceilings, for building from scratch, and leading with heart, Pon has proved herself to be a true unicorn of the industry” - Campaign Brief Asia- With a career spanning over 28 years, Kelly Pon is the Chief Creative Officer at Publicis Communications Shanghai and BBH China, where she was one of the five founding members of BBH's first office in China. In her role, she is currently responsible for spearheading the creative vision and output of the Group comprising all creative agency brands in Shanghai including BBH, Leo Burnett, Saatchi & Saatchi, PGOne, and Luxe. Kelly's work is inherently cross-cultural, with her most successful projects showcasing her ability to effectively export Chinese creativity to the global stage as well as landing global platforms locally. Her work has been recognized in award shows, such as D&AD, Cannes Lions, The One Show, LIA, and Spikes, to name a few. She was recently named one of Campaign Magazine's ""Women to Watch Greater China” and also for “Women to Watch Asia Pacific” in 2023. Kelly currently sits on the International Board of The One Club, a globally recognized non-profit organization behind the One Show Awards, whose mission is to support the global creative community. She is also a frequent juror in award shows around the world. On the aside, in addition to being a certified hypnotherapist, her love for music, coupled with her failed pursuit of a classical pianist career in university, ultimately led Kelly to co-found Elevator, one of Shanghai’s top underground clubs. "