Lauren Ogúndèkó
Lauren Ogúndèkó
Chief Digital Officer
Initiative
United Kingdom
Lauren has over 17 years of digital experience focused on developing digital strategy for brands across advertising, media and marketing; wrapped up by strong broad expertise in data, analytics and technology. Lauren has worked with 100+ brands across a variety of industries including O2, NatWest, Volkswagen Group, Sainsbury’s and De Beers, in strategic planning, activation and innovation in the digital vertical. Lauren regularly contributes thought-leadership opinions in the digital media industry, with a passion for creating cultural velocity through digital transformation, emerging technology and the application of ML/AI. Lauren is also passionate about diversity, equality and equity. As a previous co-chair of past and current agencies multicultural advisory board, Lauren is focused on improving diversity and inclusion across the industry. Lauren is a regular speaker on panels focused on driving change in the advertising industry.