Jury

With two decades in the communications industry, Lucy is focused on expanding the impact of H+K's award-winning Studio and Innovation + Creative hub in the Middle East, Turkey, India, and Africa region. Lucy supports major clients, strategy, training and operations across the region, with a particular focus on driving the creativity and innovation agenda She has worked with some of the world's biggest brands, trained senior leaders and developed campaigns across disciplines, from award-winning consumer launches, to video content for government, to internal campaigns. Her personal passions include using new digital and tech innovations in communications, seeing creative ideas come to life with the beauty and simplicity of works of art, and championing the development of young industry talent. As an experienced trainer for the past decade, Lucy has facilitated trainings across sectors from media training for technology clients, through to communications training for UAE government to crisis training for tourism organizations. She has delivered one on one coaching to senior leaders, in addition to facilitating large group sessions around complex issues and message development. Lucy worked at freud Communications in London across international FMCG clients including Asda (part of the Wal-Mart group), Pepsi, Gatorade and Nike. Before that she worked at The Press Association (national news agency for the UK), and specialist agencies for broadcast communications. Currently listed in the PRWeek Middle East Power Book and as an Arabian Business Top 50 Female Business leader, Lucy judged the PR category at Cannes Festival of Creativity in 2022. She has also judged across PRCA, PR Week and regional business awards She is actively involved with Dubai Lynx as a coach and mentor in the See It Be it programme for young female talent, and is a regular judge and speaker for awards, seminars, and workshops. Lucy graduated from St. Edmund Hall, University of Oxford, UK, with a BA in English Language and Literature.