Jury

Maja Sand-Grimnitz is an accomplished marketing professional with a proven track record in driving commercial growth through brand building and organizational optimization. With extensive experience working at the intersection of brand, product, and business, she specializes in developing and implementing strategies that enhance brand and business performance. Maja has collaborated with prominent brands such as Carlsberg and MasterCard, successfully leading ROMI-driven go-to-market strategies. Currently, she serves as VP Brand & Digital at global tech brand and listed company Asetek, where she focuses on scaling the company’s new gaming hardware business, following two years on the Board of Directors.