Jury

María Fernanda Gutiérrez is a Colombian social communicator and journalist with 18 years of experience in the world of creativity and advertising. In her career, Mafe has had the opportunity to work in different specialties of advertising and marketing, starting her career in BTL agencies and then moving to the holding of Publicis Groupe, Groupe in which she has spent 15 years of her career. Her time in the Group has been marked by important changes and a journey through all the creative agencies of the holding -Leo Burnett, Digitas, Marcel and Publicis WW- leading the accounts departments. Her role has always made a difference from the transformation of business, her leadership to bring teams to their maximum performance and her strategic vision in integrating different models and omnichannel disciplines to provide the best business solutions to their clients. Six years ago, she moved to Mexico to lead and reinforce the transformation process of the Group in this country from different creative agencies. During her career, she has led multidisciplinary teams for local, regional and global clients such as Coca Cola Company, Diageo, Nestlé, Citibank, ABInveb, among others, bringing important business growth results for both the agency and its clients. As a result of her management and the work with her team, she has achieved recognition in EFFIE Colombia, Mexico and LATAM for several consecutive years and in Festivals like Ojo de Iberoamerica, FIAP, Clio Awards, One Show and Cannes. She is currently Chief Operating Officer of Publicis WW and is working on the transition of the creative agencies to LEO Constellation, where she will continue to assume the role of COO and will have a special focus on growth.