Jury

Martha Soler counts with more than 30 years of experience in advertising, where she has worked in creative departments of agencies like Leo Burnett, Publicis and Wunderman. For the last 12 years, she has led the Strategic Planning at MullenLowe Mexico, providing a creative perspective to her role. She has worked with several clients in many different industries: Kellogg, Procter&Gamble, Loreal, Sony, Microsoft, Banorte, Tambrands, Nestlé, Bimbo, Ford, Goodyear, Burger King, Unilever, Chrysler, Monex, Telefónica Movistar, Disney, Bayer, Pepsico, Little Caesars, among many others. Her passion is to transform insights and data into strong and powerful communication for brands and to bring up ideas that connect with the hearts of consumers. “Ever since I was a copywriter, I always thought strategy was the first creative piece to develop any campaign. Back then, there was no strategic planning department, so I was always looking for insights, analysing consumers, products and cultural context. Finding universal human truths that connect deeply with people is crucial when building successful campaigns”.