Masako Okamura
Masako Okamura
Creative Director
Dentsu Inc.
Japan
After six and half years of expatriation, Masako has shifted her focus to Japan. She is in charge of Honda’s communication in APAC. In 2017, she took up the role of Executive Creative Director at ASPAC, now Dentsu One Manila, and worked on accounts such as Honda, Ginebra San Miguel,and Nissin Cup Noodles. Prior to her mission in the Philippines, she was ECD at Dentsu Vietnam where she won prominent local accounts such as Beer 333, Jetstar, and Mobifone. Masako has numerous accolades under her belt from her work for clients such as Toyota, Suntory, Shiseido, Fujifilm, Shizuoka Broadcasting and Thai Airways International. She has served on the jury panels of almost every major award including Cannes, One Show, Clio, Adfest, Spikes, London International Awards, New York Festivals, Kam Fan Awards (HK), and more. She is one of the International Board of Directors for One Club that organizes One Show and ADC. In 2020, Masako finished co-authoring a Korean book, titled “ 커리어 대작전(Career Operation)”. It details tough but amusing episodes of when she became the first female CD at Dentsu. She has spread the word “Kawaii”, the essence of Japanese pop culture, in her speeches in 14 countries. Meanwhile, she is a SAKE sommelier and is proactive about promoting great SAKE among her friends.