Jury

Natalie Wills
Brand VP
Booking.com
Netherlands
Brand VP
Booking.com
Netherlands
Natalie recently joined Booking.com as VP of Brand with the aim to make it the most-loved travel brand in the world. Prior to this, she was Marketing Director at Zalando – one of Europe’s leading online platforms for fashion and lifestyle with 48M active customers across 26 markets.
Natalie makes it her mission to inspire change by delivering purpose-driven, talk worthy campaigns that are impactful for unifying the industry, progressive for society, kind to the planet and galvanising for women.
Natalie helped Zalando gain nearly 13M new customers in just one year, and tripled the number of countries in which Zalando is perceived as the Starting Point for Fashion (its overall vision) from two to six.