Jury

Neha Bhatia is a Senior Creative Director at BBDO India. She brings with her a powerhouse of emotions that elevate every piece of communication from mere functionality to a mindful message for a brave new world. In a career spanning over a decade and a half, she has created stellar work for brands that include…Sprite, Voltas, McDonald’s, Ford, Philips, Cargill, to name a few. In her work, Neha, taps into all the ‘Nav Rassa’ or 9 primary emotions i.e. humour, love, courage, peace, etc. One of the noteworthy campaigns that showcases this is her work for McDonald’s, The Big Hug Burger, a campaign launched during the lockdown phase of the pandemic. The communication didn’t just hit a spot in the stomach but also touched the soul. Her work on Voltas delves into the great Indian family insights, the charm, banter and the ironies in the life of a modern day common man. Neha’s passion for craft and her deep understanding of the human nature has been key in evolving the work she does. Across categories, her campaigns have worked for clients and consumers alike and have been recognised in Effie and other digital awards.