Jury

Multi-talented strategist and creative, trend scout and historian of ideas. Passionate about driving positive change and making the world more beautiful and more inclusive through business development, innovation, communication, and design. With about twenty years of experience working both on a local and an international level as well as a background as a creative she sees the force in creativity as a force for good. Always looking for opportunities to drive the agenda when it comes to inclusion, innovation and sustainability. She holds design and communication degrees from Beckmans school of design, Hyper Island and Berghs school of communication. She’s also a Certified business for SDG’s (sustainable development goals) change leader. Joined McCann in 2021. She’s been working at large global advertising agency networks such as McCann and DDB as well as independent agencies. Previously owned and actively ran the agency Alltheway José / RBK Communication as senior creative and visual planner between 2014 – 2021. Trend scouts for customers, interest organizations and other interested parties. She’s been creating work for major international brands, start-ups, local brands and NGO’s. Work includes almost any business sector from the retail industry, finance, tech, food and numerous others. She’s recently been working with UN Women/He ForShe. Awarded in Cannes Lions, Gerety Awards, LIA, French Riviera Film Festival, LA Documentary Film Festival, Paris Play Film Festival, Eurobest and Bass Awards. She’s a part of McCann Worldgroup Sustainability Practice and a McCann Sustainability Champion.