Patricia 'Polen' Hinojosa
Designer, publicist, creative, plastic artist and entrepreneur. Graduated in Graphic Design from Ibero Puebla. Founder and CEO of Conektica Agencia Creativa. Former Board Member of ADD Suma de Empresas Creativas. She has participated as a brand consultant in the Business Advisory Group for entrepreneurs and for the Innovarte business group. Branding and positioning strategies specialist. Among the awards won by category of branding are an honourable mention award in a! design, also in Diseña Mexico 2020 and a mention in Wina Awards 2021. She has recently participated as a jury in the Effie Awards and Effie College 2021. Member affiliated with Circulo Creativo, AVE alliance for the strategic value of brands and IAB Mexico.I am a mexican Art Director with more than 12 years experience in advertising agencies, Currently I am a Creative Director in Media Monks Mx. I have used my knowledge in the creation, development and implementation of tradicional, digital and integrated media campaigns for companies in multiple industries such as food, automotive, alcohol, confectionery, dairy, airlines, telecom, pharma, consumer goods etc. Some of those campaigns have been awarded in festivals such as El Ojo de Iberoamerica. I believe in teamwork and active listening. I think that working in an environment of cooperation always brings the best out of us. Right now I’m part of the Women in Leadership Mentoring Program in Media.Monks Feminist, yogi, cat lady and beyond.