Jury

Rifah is an award-winning marketer with 17 years of experience across diverse industries in Pakistan. She recently became the first Pakistani to receive the prestigious Courageous Client Award at the Caples Awards UK and was honored with the Industry Leader of the Year Award at Dragons of Pakistan. Currently, she is the Executive Director Marketing and Corporate Communications at easypaisa, the largest fintech in Pakistan. Rifah has previously led marketing for notable brands like foodpanda (Delivery Hero Pakistan), gaining a wealth of experience in tech and consumer marketing. A passionate advocate for purpose-driven marketing, she is dedicated to using her expertise to create meaningful social change, blending creativity with purpose to drive both business growth and societal progress.