Rina Marie Simon
Rina Marie Simon
Head of INCA
GroupM Indonesia
Indonesia
Hailing from the Philippines with over 13 years of marketing and advertising experience, Rina is at the helm of leading the biggest content marketing team in APAC for Groupm Indonesia. At age 27, she sits as the youngest agency leader in Wavemaker Philippines building the foundations of its content practice. In 2019, she moved to Indonesia to lead Havas Socialyse business. Currently, she sits as the youngest leader of Groupm Indonesia leading 100+ content talents across content analytics, strategy, production, addressability, social commerce and influencer marketing. Her leadership brought the agency its first Gold as Campaign Asia Content Marketing Agency of the Year. Her solid track record has won her the accolades of clients like L’Oreal, Unilever and Danone to name a few as the transformation leader for their content practice. With over 45 awards locally and regionally, Rina is a strong proponent of content as the central driver of excellence in the industry.