Jury

Saida Abdala is an Industrial Designer. She carries a Master Degree in strategic design and management from U.B.A. Argentina. Expert in business growth and scale with sustainability at the core. Additionally, a mentor of science and technology-based project at Oxelerator Colombia and Social Skin México. She is also the founder & CEO of JellyShot, a Strategy Design and innovative company based in Bogotá. JellyShot specializes in project development for firms steeped in sustainability, using the various angles of creative thinking and design, within a wide range of services in multiple sectors such as the food industry sector, pharmaceuticals, architecture, public and private education, transportation, and tourism, among others while using social innovation tools and knowledge, circular economy, research, product design, branding, identity design, environmental graphics all leveraged by extensive knowledge in production processes. Saida is also Marketing Director for GoodSAM Foods in The United States, a food company with the purpose of creating social impact and regenerate earth through the development of its stakeholders from the bottom to the top, and empowering farmers and associations to create regenerative agricultural system while the company educates consumers and challenge the food industry.