Jury

Immediately after graduation, Sandra Planeta moved abroad to live and work outside of Sweden for the next eight years. She went first to Hong Kong, where she worked for the famous luxury retail brand Shanghai Tang, participating in the opening of the brand’s first store outside Hong Kong on Madison Avenue in New York. She then relocated to that very same New York, working with Spot Design, specializing in entertainment graphics for Broadway. In 2001, Sandra had begun working for The Body Shop in London, as Global Head of Packaging. In this position, Sandra was part of the team responsible for the comprehensive new visual identity and packaging that was greatly contributed to the company's positive turnaround. Clients include SvensktTenn, Interflora, Ikea, Odd Molly, Youty, Hästens, Peak Performance, Yoga Girl and SIMPLo among others. In 2008, Sandra established Planeta Design and has been running a successful business ever since. The agency has worked with a number of international - as well as national - lifestyle brands. Today it has a solid reputation as a brand, concept and design agency. Sandra is a well-known international jury chairman within the design category, having been Design Chairman at Eurobest 2015, Chairman of the Cannes Lions Design Award 2017, and a Jury Member in OneShow 2018 (US). As a true believer in her company and client relationships, she believes that design and brands should be treated as a business asset. “Design is business” says Sandra, “in a complex word of communication and multi-channels, the brand, the product and it’s identity is critical. Every company or brand that understands the value of design increases sustainability and increases good business”.