Jury

Sarah is a Creative Director at Special in Aotearoa New Zealand, which was named the world’s most effective independent agency in the 2022 Global Effies Rankings, and Global Creative Agency of the Year 2020/21 by Campaign UK. In her time there, she’s worked for a broad range of clients including Tourism New Zealand, Education New Zealand, Auckland International Airport, Kiwirail, Rodd & Gunn, RUA Bioscience, Contact Energy and more. She’s a passionate supporter of purpose-led business – so much so that she’s co-founder of Citizen Collective, New Zealand’s leading food-upcycling brand that rescues unsold supermarket bread and turns it into craft beer. Prior to moving home to New Zealand in 2018, Sarah worked in London for agencies including AKQA and CP+B. Her work has been recognised by The One Show, AWARD and Effies.