Jury

Serena is an award-winning creative director who found her way into advertising through her love of meaningful ads that have the power to change human behavior. She believes creativity and authentic storytelling are a powerful force to break biases and challenge misconceptions. Serena started off in film production of TV commercials and documentaries, then worked in reality-TV and branded content to finally land right back where she started: in the world of creativity and advertising. Along the years, she also produced and directed independent short films, documentaries and music videos. Serena has a filmmaking degree from the “Institut d’Etudes Scéniques, Audiovisuelles et Cinematographiques” in Beirut. Being an innately passionate storyteller, as creative director at Havas Middle East, she is eternally challenging briefs to make sure the story moves people and doesn't leave them the same.