Shagun Seda
Shagun Seda
SVP & Creative Head, Marketing
Viacom18
India
Shagun Seda is a brand and content marketing leader with 19 years of experience in launching, building and growing brands and businesses across media & entertainment, consumer tech, FMCG, Automotive, personal care, food & beverage, fashion & lifestyle and financial services companies. She is the Director of Marketing at Netflix India and leads teams across brand, films and series marketing in addition to being on the country marketing leadership team. Prior to this, Shagun has spent 17 years in leadership roles at DDB Mudra and TBWA\India. Shagun has led some of India’s most impactful integrated campaigns that have delivered business results, driven consumer love and creator trust. She believes in balancing data driven strategic thinking with breakthrough creative vision. She has built and nurtured inclusive & interdisciplinary teams that work at the intersection of consumer insights, data insights, storytelling, design, culture and technology. Shagun is a recipient of multiple global and local awards for effectiveness and creative impact including the prestigious Cannes Lions, One Show, Clio, D&AD, Spikes Asia, Kyoorius, Effies, AdStars and WARC among others. She has served as jury member on many creative and marketing effectiveness awards committees.