Jury

Ayesha is a strategy-driven creative. An independent advertising veteran, having 19+ years in the industry with top global advertising networks, including BBDO (Pakistan & Indonesia), Ogilvy, and affiliates of Dentsu and Publicis Groupe. Her experience is across categories including FMCG, CSD, Automotive, Nutrition, Banking, Technology, Fashion and Telco. Some major brands she worked on include PepsiCo, Nestlé, Honda, LG, Coca-Cola, P&G, Diageo, Fonterra, Exxon Mobil, Unilever, Kimberly-Clark, Mercedes-Benz, Visa and Mars. She has been recently involved in marketing a feature film and an OTT platform. Her creatives are always wrapped in human emotions and built on cultural insights. She observes patterns in human behaviour to help connect people better with the world around them. Throughout her career, Ayesha has been instrumental in creating award and business-winning Work. During her second tenure with BBDO, she has been the first and only female member of the network’s Creative Council for Asia. She frequently shares her expertise as a jury member in several award shows across Asia-Pacific. Besides being an adwoman, Ayesha is a nature and animal lover, a gems enthusiast, and an avid traveller who loves to explore different cultures. She is bold, adventurous and unpretentious.