Jury

Tammy's career in mainland China started at Shanghai Ogilvy in 2002, where she established a team to support KFC's growth in China, focusing on branding, promotions, and store experience. This experience solidified her user-centric philosophy. She later held senior roles at 4A agencies like Grey and JWT, contributing to brand development for major MNC and local brands in China including Nokia, Shell, Yili and China mobile. In 2015, Tammy joined Tencent as the General Manager of Marketing and Public Relations, where she redefined the company's brand positioning and pioneered new marketing strategies, including the successful ""99 Public Welfare Day."" Returning to the creative field in 2019, she became Isobar's CEO and COO of Dentsu Creative. After that, she set up her own creative shop Banana Balloon in late 2022. Tammy believes that in the digital economy, companies must create experiences beyond product value to drive brand growth.